Muchsin Saggaff Shihab

The Effect Of Advertising, Sales Promotion, And Brand Image On Repurchasing Intention (Study On Shopee Users)

Maulida Azmi, Muchsin Saggaff Shihab, Deden Rustiana et al. · IAIC Transactions on Sustainable Digital Innovation (ITSDI) · 2021 · 57 citations · Full text

Business, Marketing, Marketing Management +14

Analysis of The Effect of Servicescape and Service Quality on Customer Satisfaction at Post Shop Coffee Tofee in Bogor City

Riani Yunita, Muchsin Saggaff Shihab, Dendy Jonas et al. · Aptisi Transactions On Technopreneurship (ATT) · 2021 · 26 citations · Full text

Business, Marketing, Marketing Management +15

Analysis of the Effect of Product Quality, Price Perception and Social Value on Purchase Decisions for Lampung Tapis Fabrics

Fenny Septiyana, Muchsin Saggaff Shihab, Hendra Kusumah et al. · Aptisi Transactions on Management (ATM) · 2022 · 15 citations · Full text

Business, Economics, Marketing +17

The power of social media: Exploring online member groups and psychological factors to support responsible consumption

Muchsin Saggaff Shihab, Ridho Bramulya Ikhsan, A. Fakhrorazi · Digital Business · 2024 · 12 citations · Full text

Management, Social Psychology, Sustainability Management +14

The effect of service quality and brand trust on loyalty through customer satisfaction in transportation service Go-jek (go-ride) in Palembang City

Yuni Adinda Putri, Zakaria Wahab, Muchsin Saggaff Shihab et al. · JURNAL MANAJEMEN MOTIVASI · 2018 · 10 citations · Full text

Business, Marketing, Marketing Management +16