1
Publications
36
Citations
1
H-Index
2021
Active since
Affiliations
Le Cheng is an author at Zhejiang International Studies University specializing in consumer behavior, communication, and social computing.
Top concepts
ArtsMarketingSociologyManagementSocial MediaSocial ValueCommunicationMedia MarketingSocial NetworksMobile Marketing
Publications per year
2021–2021
1
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