Concepedia

Michael Muller Bungart

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Publications

1

Citations

51

H-Index

1

Active since

2006

Michael Muller Bungart is an author specializing in media scheduling, advertising strategy, and television scheduling.

Publications per year

2006–2006

1

Publications

1

Revenue management for broadcasting commercials: the channel's problem of selecting and scheduling the advertisements to be aired

Alf Kimms, Michael Muller Bungart · International Journal of Revenue Management · 2006 · 51 citations

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