Concepedia
1
Publications
51
Citations
H-Index
2005
Active since
Affiliations
Annamalai University(Current)
V. Ramalingam is an author at Annamalai University specializing in interactive marketing, advertising effectiveness, and management.
Top concepts
MarketingManagementAdvertisingInteractive MarketingAdvertising Effectiveness
Publications per year
2005–2005
Measuring advertisement effectiveness—a neural network approach
V. Ramalingam, N. Panchanatham, S. Palanivel · Expert Systems with Applications · 2005 · 51 citations
Advertising, Interactive Marketing, Targeted Advertising +5
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