Concepedia

Chin Cheng Yang

CC

1

Publications

10

Citations

1

H-Index

2022

Active since

Chin Cheng Yang is an author specializing in personality psychology, behavioral decision making, and social psychology.

Top concepts

MarketingManagementMotivationPsychologySocial SciencesConsumer BehaviorConsumer ResearchSocial PsychologyConsumer MotivationPersonality Psychology

Publications per year

2022–2022

1

Publications

1

Personality Traits and Purchase Motivation, Purchase Intention among Fitness Club members in Taiwan: Moderating Role of Emotional Sensitivity

Ching Te Lin, Ling Yu Wang, Chin Cheng Yang et al. · Pakistan Journal of Life and Social Sciences (PJLSS) · 2022 · 10 citations · Full text

Personality Psychology, Behavioral Decision Making, Consumer Motivation +13

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