Concepedia

Hongbin Cai

HC

1

Publications

58

Citations

1

H-Index

2014

Active since

Affiliations

University of Maryland, College Park(Current)

Hongbin Cai is an author at University of Maryland, College Park specializing in interactive marketing, business, and reputation management.

Top concepts

BusinessMarketingManagementCustomer SatisfactionInteractive MarketingReputation Management

Publications per year

2014–2014

1

Publications

1

Seller reputation: From word-of-mouth to centralized feedback

Hongbin Cai, Ginger Zhe Jin, Chong Liu et al. · International Journal of Industrial Organization · 2014 · 58 citations

Seller Reputation, Customer Satisfaction, Customer Review +6

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