Sunyoung Yun

Publications

Citations

H-Index

2014

Active since

Affiliations

Korea Advanced Institute of Science and Technology(Current)

Sunyoung Yun is an author at Korea Advanced Institute of Science and Technology specializing in brand management, consumer decision making, and consumer motivation.

Top concepts

BrandingBusinessMarketingManagementMotivationSocial ImpactSustainabilityBrand ManagementConsumer BehaviorConsumer Research

Publications per year

2014–2014

Publications

Can Companies Induce Sustainable Consumption? The Impact of Knowledge and Social Embeddedness on Airline Sustainability Programs in the U.S.

Yohan Kim, Sunyoung Yun, Joosung Lee · Sustainability · 2014 · 61 citations · Full text

Sustainable Consumption, Behavioral Decision Making, Consumer Motivation +28

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