Concepedia

Basri Rashid

BR

9

Publications

348

Citations

9

H-Index

2013

Active since

Affiliations

Northern University of Malaysia(Current)

Basri Rashid is an author at Northern University of Malaysia specializing in management, business, and tourism.

Top concepts

ManagementTourismBusinessMarketingHospitality IndustryHospitality MarketingEducationHospitalityCustomer SatisfactionDestination Marketing

Publications per year

2013–2022

9

Publications

9

A conceptual model of corporate social responsibility dimensions, brand image, and customer satisfaction in Malaysian hotel industry

Abdulalem Mohammed, Basri Rashid · Kasetsart Journal of Social Sciences · 2018 · 171 citations · Full text

Customer Satisfaction, Hospitality, Brand Image +17

Beyond the Motivation Theory of Destination Image

Ketwadee Madden, Basri Rashid, Noor Azimin Zainol · Tourism and hospitality management · 2016 · 49 citations · Full text

Assessing Students’ Knowledge and Soft Skills Competency in the Industrial Training Programme: The Employers’ Perspective

Lim Khong Chiu, Nor Idayu Mahat, Basri Rashid et al. · Review of European Studies · 2016 · 42 citations · Full text

Training System, Vocational Development, Job Performance +19

The impacts of hospitality services on visit experience and future visit intention of student travelers

Ataul Karim Patwary, Basri Rashid · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · 2016 · 22 citations · Full text

Customer Satisfaction, Tourism Performance, Consumer Research +19

Conceptualisation of Nation Brand Image

Bintang Handayani, Basri Rashid · International Journal of Management Studies · 2013 · 14 citations · Full text

Nationalism, Brand Strategy, Education +16

Rows per page

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