Concepedia
Statistics
Publications
1
Citations
19
H-Index
Active since
2015
S. Aruna is an author specializing in behavioral decision making, social sciences, and consumer behavior.
Top concepts
MarketingManagementMotivationPsychologySocial BehaviorSocial SciencesConsumer BehaviorConsumer ResearchBehavioral ScienceBehavioral Economics
Publications per year
2015–2015
Impulse Purchase Behavior among Generation-Y
S. Aruna, P. Santhi · IUP Journal of Marketing Management · 2015 · 19 citations
Behavioral Decision Making, Consumer Study, Consumer Research +16
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