Concepedia
Statistics
Publications
1
Citations
85
H-Index
Active since
2005
Pallavi Datta is an author specializing in viral advertising, business, and digital marketing.
Publications per year
2005–2005
VIRAL MARKETING: NEW FORM OF WORD OF MOUTH THROUGH INTERNET
Pallavi Datta, Detepriya Chowdhury, B R Chakaraborty · 2005 · 85 citations
Business, Marketing, Marketing Management +7
1–1 of 1