Concepedia

Yiwei Lai

YL

1

Publications

16

Citations

1

H-Index

2020

Active since

Affiliations

University of East London(Current)

Yiwei Lai is an author at University of East London specializing in consumer behavior, arts, and consumer research.

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Publications per year

2020–2020

1

Publications

1

Embracing imperfection: contemporary fashion communication and consumer well-being

Yiwei Lai, Milda Perminienė · Journal of Fashion Marketing and Management · 2020 · 16 citations · Full text

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