Concepedia

Monica‐Maria Zaharie

MZ

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Publications

2

Citations

58

H-Index

2

Active since

2014

Affiliations

Babeș-Bolyai University(Current)

Monica‐Maria Zaharie is an author at Babeș-Bolyai University specializing in perceived ethicality, consumer behavior, and cross-cultural ethics.

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Publications per year

2014–2018

2

Publications

2

Neutralization techniques as a moderating mechanism: Ethically questionable behavior in the Romanian consumer context

Kyoko Fukukawa, Monica‐Maria Zaharie, Andreea‐Ioana Romonţi‐Maniu · Psychology and Marketing · 2018 · 33 citations

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Advertising Creativity – The Right Balance between Surprise, Medium and Message Relevance

Andreea-Ioana Maniu, Monica‐Maria Zaharie · Procedia Economics and Finance · 2014 · 25 citations · Full text

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