Concepedia

G. G. Rousseau

GG

4

Publications

75

Citations

4

H-Index

1995

Active since

Affiliations

Port Elizabeth Provincial Hospital(Current)

G. G. Rousseau is an author at Port Elizabeth Provincial Hospital specializing in management, consumer behavior, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchAdvertisingBehavioral Decision MakingCultureConsumer CultureBehavioral SciencePurchase Intention

Publications per year

1995–2014

4

Publications

4

Mall shopping preferences and patronage of mature shoppers

G. G. Rousseau, Daniel J.L. Venter · SA Journal of Industrial Psychology · 2014 · 33 citations · Full text

Mall Shopping Preferences, Customer Satisfaction, Behavioral Decision Making +18

The influence of nostalgia on consumer preference

G. G. Rousseau, Danie Venter · SA Journal of Industrial Psychology · 1999 · 17 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Study +16

Measuring consumer awareness in Zimbabwe

G. G. Rousseau, Danie Venter · SA Journal of Industrial Psychology · 1995 · 14 citations · Full text

Consumer Decision Making, Consumer Uncertainty, Consumer Culture +15

Measuring consumer attitudes towards gambling

G. G. Rousseau, D. J. L. Venter · SA Journal of Industrial Psychology · 2002 · 11 citations · Full text

Behavioral Decision Making, Consumer Research, Education +17

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