Concepedia
Statistics
Publications
1
Citations
21
H-Index
Active since
2014
Jorge Augusto Meléndez Alvarado is an author specializing in business, brand aesthetics, and graphic design.
Publications per year
2014–2014
Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words
Alejandro Salgado‐Montejo, Carlos Velasco, Juan Sebastián Olier et al. · Universidad de La Sabana · 2014 · 21 citations
Business, Marketing, Aesthetics +13
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