Statistics
Publications
14
Citations
295
H-Index
12
Active since
2006
Ismail Ahmad is an author at Universiti Teknologi MARA specializing in business, management, and customer satisfaction.
Publications per year
2006–2023
14
14
Syed Shah Alam, Mohammad Masukujjaman, Zafir Khan Mohamed Makhbul et al. · Journal of Quality Assurance in Hospitality & Tourism · 2023 · 22 citations
Customer Experience, Customer Satisfaction, Consumer Research +25
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