Concepedia

Xian Guo Li

XG

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Publications

1

Citations

31

H-Index

1

Active since

2011

Xian Guo Li is an author specializing in customer satisfaction, brand management, and consumer research.

Top concepts

HealthBusinessMarketingManagementAdvertisingBrand EquityBrand AwarenessBrand ManagementConsumer BehaviorConsumer Research

Publications per year

2011–2011

1

Publications

1

Corporate-, Product-, and User-Image Dimensions and Purchase Intentions —The Mediating Role of Cognitive and Affective Attitudes

Xian Guo Li, Xia Wang, Yu Cai · Journal of Computers · 2011 · 31 citations

Customer Satisfaction, User Image Dimensions, Affective Attitudes +20

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