Concepedia

Author

William Steven

Pelita Harapan University

Also Known As

William Steven

8

Publications

31

Citations

2

H-Index

10

Concepts

All Affiliations

Pelita Harapan University
WS

About

William Steven is an author at Pelita Harapan University specializing in brand equity, business, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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Marketing

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Consumer Behavior

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1

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Marketing Strategy

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William Steven

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Publications

20

Citations

1

H-Index

YearCitations

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