Concepedia

Sarah Jabado

SJ

Statistics

Publications

1

Citations

32

H-Index

1

Active since

2024

Affiliations

University of Ottawa(Current)

Sarah Jabado is an author at University of Ottawa specializing in brand management, creator marketing, and brand experience.

Publications per year

2024–2024

1

Publications

1

Authenticity in TikTok: How content creator popularity and brand size influence consumer engagement with sponsored user‐generated content

Darlene Walsh, Argiro Kliamenakis, Michel Laroche et al. · Psychology and Marketing · 2024 · 32 citations · Full text

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