Concepedia

Ran Zheng

RZ

1

Publications

96

Citations

1

H-Index

2021

Active since

Affiliations

Wuhan University(Current)

Ran Zheng is an author at Wuhan University specializing in consumer engagement, customer satisfaction, and consumer research.

ORCID

Top concepts

Publications per year

2021–2021

1

Publications

1

The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping

Yu Fan, Ran Zheng · Asia Pacific Journal of Marketing and Logistics · 2021 · 96 citations

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