Xiaogang Ma

Research on the impact of matched effects between green advertising appeals and product type on consumer purchase intention

Fei Zhang, Yi Zhang, Shiyu Liao et al. · Journal of Retailing and Consumer Services · 2025 · 17 citations

The role of intermediate products in the changes of China’s energy use: index decomposition of the MRIO model

Zengming Liu, Xiaoyong Huang, Mengyang Li et al. · Environmental Science and Pollution Research · 2021 · 15 citations

Energy Consumption, Economics, Intermediate Products +4

The impact of dual fairness concerns on bargaining game and its dynamic system stability

Xiaogang Ma, Chunyu Bao, Jizi Li et al. · Annals of Operations Research · 2022 · 15 citations

Negotiation, Economics, Public Policy +12

Stability Analysis and Chaos Control of Recycling Price Game Model for Manufacturers and Retailers

Ting Li, Dongyun Yan, Xiaogang Ma · Complexity · 2019 · 12 citations · Full text

Game Theory, Nash Equilibrium Point, Closed-loop Supply Chain +18

Analysis of the Complexity Entropy and Chaos Control of the Bullwhip Effect Considering Price of Evolutionary Game between Two Retailers

Junhai Ma, Xiaogang Ma, Wandong Lou · Entropy · 2016 · 10 citations · Full text

Evolutionary Game Theory, Engineering, Market Equilibrium +25