Concepedia

Zhengning Hu

ZH

2

Publications

32

Citations

2

H-Index

2020

Active since

Affiliations

University of Electronic Science and Technology of China(Current)

Zhengning Hu is an author at University of Electronic Science and Technology of China specializing in management, marketing, and advertising.

Top concepts

MarketingManagementAdvertisingMachine LearningBusinessGame TheoryMarket DesignAuction TheoryMechanism DesignOperations Research

Publications per year

2020–2021

2

Publications

2

A Dynamic Bidding Strategy Based on Model-Free Reinforcement Learning in Display Advertising

Mengjuan Liu, Li Jiaxing, Zhengning Hu et al. · IEEE Access · 2020 · 17 citations · Full text

Electronic Auction, Machine Learning, Display Advertising +18

A joint learning model for click-through prediction in display advertising

Mengjuan Liu, Shijia Cai, Zhi Lai et al. · Neurocomputing · 2021 · 15 citations

Advertising, Machine Learning, Interactive Marketing +6

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