Concepedia
Statistics
Publications
2
Citations
38
H-Index
Active since
2024
Affiliations
Northeastern University(Current)
California Baptist University
Tianyang Yu is an author at Northeastern University specializing in marketing management, marketing, and consumer behavior.
Publications per year
2024–2024
Manufacturer encroachment through live streaming considering consumer disappointment aversion
Jingyang Dong, Zhimin Guan, Tianyang Yu et al. · Journal of Retailing and Consumer Services · 2024 · 20 citations
Business, Marketing, Marketing Management +12
Impact of consumers’ anticipated regret on brand owners’ blockchain adoption in the presence of a secondhand market
Zhimin Guan, Tianyang Yu, Jingyang Dong et al. · International Journal of Production Economics · 2024 · 18 citations
Business, Marketing, Marketing Management +10
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