Concepedia

Author

Tianyang Yu

Northeastern UniversityORCID

Also Known As

Tianyang Yu

3

Publications

35

Citations

3

H-Index

9

Concepts

All Affiliations

Northeastern UniversityCalifornia Baptist University
TY

About

Tianyang Yu is an author at Northeastern University specializing in consumer decision making, behavioral decision making, and business.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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Marketing

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Consumer Behavior

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Consumer Decision Making

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Tianyang Yu

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2

Publications

28

Citations

2

H-Index

YearCitations

Impact of consumers’ anticipated regret on brand owners’ blockchain adoption in the presence of a secondhand market

Zhimin Guan, Tianyang Yu, Jingyang Dong,

International Journal of Production Economics

2024

14

Manufacturer encroachment through live streaming considering consumer disappointment aversion

Jingyang Dong, Zhimin Guan, Tianyang Yu,

Journal of Retailing and Consumer Services

2024

14

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