Concepedia

Author

Yanxia Cheng

University of JaffnaORCID

Also Known As

<p>Cheng Yanxia</p>, Cheng Yanxia, Yanxia Cheng

23

Publications

116

Citations

4

H-Index

20

Concepts

All Affiliations

University of Jaffna
YC

About

Yanxia Cheng is an author at University of Jaffna specializing in consumer motivation, interactive marketing, and motivation.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Education

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Management

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3

Communication

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Marketing

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78

5

Consumer Behavior

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Yanxia Cheng

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1

Publications

78

Citations

1

H-Index

YearCitations

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