Concepedia
Statistics
Publications
11
Citations
327
H-Index
Active since
2011
Affiliations
Federal Urdu University(Current)
University of Helsinki
Imran Anwar Mir is an author at Federal Urdu University specializing in marketing, communication, and business.
Publications per year
2011–2024
Factors Affecting Consumer Attitudes and Intentions toward User-Generated Product Content on Youtube
Imran Anwar Mir, Kashif Ur Rehman · Management and Marketing · 2013 · 83 citations
Business, Communication, Marketing +8
Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective
Imran Anwar Mir · The Romanian Economic Journal · 2012 · 77 citations · Full text
Business, Communication, Marketing +13
Analyzing the Influence of Social Media Influencer’s Attributes and Content Esthetics on Endorsed Brand Attitude and Brand-Link Click Behavior: The Mediating Role of Brand Content Engagement
Imran Anwar Mir, Jari Salo · Journal of Promotion Management · 2023 · 30 citations · Full text
Business, Marketing, Marketing Management +17
VERIFICATION OF SOCIAL IMPACT THEORY CLAIMSIN SOCIAL MEDIA CONTEXT
Imran Anwar Mir, Arshad Zaheer · The Journal of Internet Banking and Commerce · 2012 · 28 citations
Social Sciences, Communication, Marketing +15
Self-Escapism Motivated Online Shopping Engagement: A Determinant of Users’ Online Shopping Cart Use and Buying Behavior
Imran Anwar Mir · Journal of Internet Commerce · 2021 · 27 citations
Business, Marketing, Retail Management +13
1–5 of 11