Concepedia
Statistics
Publications
9
Citations
689
H-Index
Active since
2012
Affiliations
University of Surrey(Current)
University of Alicante
University of Eastern Finland
Karelia University of Applied Sciences
Isabel Rodríguez is an author at University of Surrey specializing in business, tourism, and destination marketing.
Top concepts
TourismBusinessDestination MarketingMarketingInnovationManagementSocial InnovationStrategic ManagementStrategyEntrepreneurship
Publications per year
2012–2021
Tourism innovation policy: Implementation and outcomes
Isabel Rodríguez, Allan M. Williams, C. Michael Hall · Annals of Tourism Research · 2014 · 174 citations · Full text
Tourism Management, Public Policy, Destination Marketing +6
The evolution of mass tourism destinations: New approaches beyond deterministic models in Benidorm (Spain)
Josep Antoni Ivars Baidal, Isabel Rodríguez, José Fernando Vera Rebollo · Tourism Management · 2012 · 167 citations
Human Migration, Destination Marketing, Tourism Marketing +8
Innovation, Risk, and Uncertainty: A Study of Tourism Entrepreneurs
Allan M. Williams, Isabel Rodríguez, Vlatka Škokić · Journal of Travel Research · 2020 · 105 citations · Full text
Marketing, Entrepreneurial Innovation, Entrepreneurial Phenomenon +15
Innovation and smart destinations: Critical insights
Allan M. Williams, Isabel Rodríguez, Teemu Makkonen · Annals of Tourism Research · 2020 · 67 citations
Destination Marketing, Innovation Study, Innovation +8
The innovation journey of new-to-tourism entrepreneurs
Isabel Rodríguez, Allan M. Williams, Matilde Brotons · Current Issues in Tourism · 2017 · 54 citations · Full text
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