Concepedia
Statistics
Publications
3
Citations
99
H-Index
Active since
2016
Affiliations
City University of Hong Kong(Current)
University of Science and Technology of China
Ruibing Wang is an author at City University of Hong Kong specializing in business, platform monetization, and advertising.
Publications per year
2016–2023
Monetization on Mobile Platforms: Balancing in‐App Advertising and User Base Growth
Yonghua Ji, Ruibing Wang, Qinglong Gou · Production and Operations Management · 2019 · 51 citations
Business, Business Economics, Economics +17
Advertising Strategies for Mobile Platforms With “Apps”
Ruibing Wang, Qinglong Gou, Tsan‐Ming Choi et al. · IEEE Transactions on Systems Man and Cybernetics Systems · 2016 · 35 citations
Business, Economics, Marketing +17
Optimal promotional mix and pricing when faced with uncertain product value
Ruibing Wang, Qiao Wang, Wei–yu Kevin Chiang · European Journal of Operational Research · 2023 · 13 citations · Full text
Management, Marketing, Marketing Management +17
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