Mitsuru Shimizu

You taste what you see: Do organic labels bias taste perceptions?

Wan-chen Jenny Lee, Mitsuru Shimizu, Kevin M. Kniffin et al. · Food Quality and Preference · 2013 · 360 citations

Behavioral Sciences, Cognitive Science, Taste Perceptions +14

Historical Earthquake Damage to Tunnels in Japan and Case Studies of Railway Tunnels in the 2004 Niigataken-Chuetsu Earthquake

Kazuhide YASHIRO, Yoshiyuki Kojima, Mitsuru Shimizu · Quarterly Report of RTRI · 2007 · 157 citations · Full text

Underground Infrastructure, Engineering, Earthquake Scenario +17

Palladium-catalyzed Coupling Reaction of Chloropyrazines with Indole

Akihiro Ohta, Yasuo Akita, Akira Inoue et al. · Heterocycles · 1985 · 143 citations · Full text

Indoles.the Structure Determination, Cross-coupling Reaction, Engineering +10

A truly global, non-WEIRD examination of collectivism: The Global Collectivism Index (GCI)

Brett W. Pelham, Curtis D. Hardin, Damian R. Murray et al. · Current Research in Ecological and Social Psychology · 2021 · 123 citations · Full text

Education, Cultural Studies, Global Studies +19

“Is this a meal or snack?” Situational cues that drive perceptions

Brian Wansink, Collin R. Payne, Mitsuru Shimizu · Appetite · 2009 · 92 citations

Food Choice, Behavioral Sciences, Cognitive Science +10