Anil Mishra

Publications

Citations

H-Index

2009

Active since

Affiliations

Indian Institute of Management Indore(Current)

Anil Mishra is an author at Indian Institute of Management Indore specializing in customer satisfaction, marketing communication, and interactive marketing.

ORCID

Top concepts

MarketingManagementAdvertisingCommunicationConsumer BehaviorConsumer ResearchBehavioral ScienceCustomer SatisfactionInteractive MarketingMarketing Communication

Publications per year

2009–2013

Publications

Repository on maternal child health: Health portal to improve access to information on maternal child health in India

Rajesh Khanna, N. Karikalan, Anil Mishra et al. · BMC Public Health · 2013 · 36 citations · Full text

Indian Perspective about Advertising Appeal

Anil Mishra · International Journal of Marketing Studies · 2009 · 21 citations · Full text

Customer Satisfaction, User Perception, Behavioral Sciences +14

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