Nguyen Phuc Nguyen Tran

Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention

Thi Thuy An Ngo, Chi Thanh Bui, Huynh Khanh Long Chau et al. · Heliyon · 2024 · 49 citations · Full text

Business, Information Systems, Marketing +17

Human-AI interaction in E-Commerce: The impact of AI-powered customer service on user experience and decision-making

Huynh Khanh Long Chau, Thi Thuy An Ngo, Chi Thanh Bui et al. · Computers in Human Behavior Reports · 2025 · 20 citations · Full text

Business, Information Systems, Information Technology +17

How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory

Chi Thanh Bui, Thi Thuy An Ngo, Huynh Khanh Long Chau et al. · PLoS ONE · 2025 · 14 citations · Full text

Business, Communication, Marketing +17

The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention

Thi Thuy An Ngo, Chi Thanh Bui, Huynh Khanh Long Chau et al. · Innovative Marketing · 2023 · 11 citations · Full text

Business, Marketing, Marketing Management +14