Concepedia

Rui Yan

RY

Statistics

Publications

1

Citations

26

H-Index

1

Active since

2024

Affiliations

Nanjing University of Posts and Telecommunications(Current)

Rui Yan is an author at Nanjing University of Posts and Telecommunications specializing in marketing, live streaming commerce, and consumer involvement.

ORCID

Publications per year

2024–2024

1

Publications

1

Can virtual streamers replace human streamers? The interactive effect of streamer type and product type on purchase intention

Rui Yan, Zhen Tang, Dewen Liu · Marketing Intelligence & Planning · 2024 · 26 citations

Business, Marketing, Psychology +15

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