Concepedia
1
Publications
19
Citations
H-Index
2024
Active since
Affiliations
Shanghai Normal University(Current)
Yaping Jiang is an author at Shanghai Normal University.
Publications per year
2024–2024
The effects of live streamer’s expertise and entertainment on the viewers’ purchase and follow intentions
Yaping Jiang, Hyoung-Tark Lee, Wei Li · Frontiers in Psychology · 2024 · 19 citations · Full text
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