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Yunlu Liu

YL

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Publications

1

Citations

13

H-Index

1

Active since

2022

Affiliations

Ningbo University(Current)

Yunlu Liu is an author at Ningbo University specializing in brand equity, consumer behavior, and social cognition.

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Publications per year

2022–2022

1

Publications

1

Country-Brand Fit: The Effect of COO Stereotypes and Brand Positioning Consistency on Consumer Behavior: Evidence From EEG Theta-Band Oscillation

Ailian Wang, Dong Lyu, Yunlu Liu et al. · Frontiers in Neuroscience · 2022 · 13 citations · Full text

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