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Jiani Sun

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Publications

1

Citations

21

H-Index

1

Active since

2022

Affiliations

Zhejiang Gongshang University(Current)

Jiani Sun is an author at Zhejiang Gongshang University specializing in culture, consumer behavior, and consumer research.

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Publications per year

2022–2022

1

Publications

1

Beyond beauty: A qualitative exploration of authenticity and its impacts on Chinese consumers' purchase intention in live commerce

Jiani Sun, Honorine Dushime, Anding Zhu · Frontiers in Psychology · 2022 · 21 citations · Full text

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