Concepedia
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Publications
1
Citations
31
H-Index
Active since
2021
Khanh Kim Nguyen is an author specializing in purchase intention measurement, green purchase behavior, and strategic marketing.
Publications per year
2021–2021
Antecedents Affecting Purchase Intention of Green Skincare Products: A Case Study in Vietnam
Thong Quang Bui, Nhu-Ty Nguyen, Khanh Kim Nguyen et al. · Journal of Asian Finance Economics and Business · 2021 · 31 citations · Full text
Business, Marketing, Marketing Management +16
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