Ivy Lee is an author at Accenture (Switzerland) specializing in customer retention, digital marketing, and marketing insights.
Top concepts
BusinessMarketingManagementMedia MarketingBrand ManagementConsumer BehaviorConsumer ResearchDigital MarketingCustomer RetentionMarketing Insights
Publications per year
2013–2013
1
1
Converting the nonstop customer into a loyal customer
Paul F. Nunes, Joshua B. Bellin, Ivy Lee et al. · Strategy and Leadership · 2013 · 18 citations
Customer Experience, Customer Satisfaction, Online Choices +20
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