Concepedia

Chen Zhaobin

CZ

2

Publications

272

Citations

2

H-Index

2004

Active since

Affiliations

Massey University(Current)

Chen Zhaobin is an author at Massey University specializing in interactive marketing, digital marketing, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingInteractive MarketingBusinessAdvertisingCommunicationMedia Marketing

Publications per year

2004–2005

2

Publications

2

WEB-BASED SHOPPING: CONSUMERS' ATTITUDES TOWARDS ONLINE SHOPPING IN NEW ZEALAND

Gurvinder S. Shergill, Chen Zhaobin, Global Integration · Journal of electronic commerce research · 2005 · 260 citations

Customer Satisfaction, Digital Marketing, Consumer Research +16

Shopping on the Internet–Online Purchase Behavior of New Zealand Consumers

Gurvinder S. Shergill, Chen Zhaobin · Journal of Internet Commerce · 2004 · 12 citations

Digital Marketing, Consumer Study, Consumer Research +21

Rows per page

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