Jiyang Bae

Conditioning effect of prior reputation on perception of corporate giving

Jiyang Bae, Glen T. Cameron · Public Relations Review · 2006 · 222 citations

Social Sciences, Social Psychology, Social Influence +9

The influence of cultural aspects on public perception of the importance of CSR activity and purchase intention in Korea

Jiyang Bae, Soojung Kim · Asian Journal of Communication · 2012 · 39 citations

Business, Marketing, Marketing Management +17

Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: perceived message clarity and perceived CSR as mediators

Soojung Kim, Jiyang Bae · International Journal of Corporate Social Responsibility · 2016 · 29 citations · Full text

Social Sciences, Marketing, Social Psychology +14

Socio-Contextual Influences on the Korean News Media's Interpretation of Samsung's $847.6 Million Donation

Jiyang Bae, Sun‐A Park · Journal of Public Relations Research · 2011 · 15 citations

Social Sciences, Communication, Corporate Social Responsibility +14

Korean practitioners and journalists: Relational influences in news selection

Yungwook Kim, Jiyang Bae · Public Relations Review · 2006 · 14 citations

Social Sciences, Communication, Asian Studies +13