Concepedia
Statistics
Publications
1
Citations
36
H-Index
Active since
2014
Ziyou Li is an author specializing in business, advertising, and consumer theory.
Publications per year
2014–2014
From Free to Fee: Exploring the Antecedents of Consumer Intention to Switch to Paid Online Content
Ziyou Li, Yan Cheng · Journal of electronic commerce research · 2014 · 36 citations
Business, Marketing, Marketing Management +12
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