Lili Geng

Advancing tourism recovery through virtual tourism marketing: an integrated approach of uses and gratifications theory and attachment to VR

Lili Geng, Yufei Li, Yuanyuan Zhang et al. · Current Issues in Tourism · 2023 · 61 citations

Management, Marketing, Tourism Management +17

The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB

Zinan Zhao, Yongji Xue, Lili Geng et al. · Journal of Agricultural and Environmental Ethics · 2022 · 32 citations · Full text

Natural Resources, Marketing, Social Psychology +13

Which is more critical in predicting farmers' adaptation and mitigation towards climate change: Rational decision or moral norm factors

Yuanyuan Zhang, Lili Geng, Xiaomeng Liang et al. · Journal of Cleaner Production · 2023 · 26 citations

Management, Behavioral Sciences, Social Psychology +16

Will the Interest Triggered by Virtual Reality (VR) Turn into Intention to Travel (VR vs. Corporeal)? The Moderating Effects of Customer Segmentation

Lili Geng, Yufei Li, Yongji Xue · Sustainability · 2022 · 25 citations · Full text

Management, Marketing, Tourism Management +16

Factors Affecting Intention Toward ICT Adoption in Rural Entrepreneurship: Understanding the Differences Between Business Types of Organizations and Previous Experience of Entrepreneurs

Lili Geng, Huixian Hui, Xiaomeng Liang et al. · SAGE Open · 2023 · 16 citations · Full text

Business, Entrepreneurship, Information Technology +15