Concepedia
Statistics
Publications
19
Citations
1.1K
H-Index
14
Active since
2016
Affiliations
Hefei University of Technology(Current)
University of Science and Technology of China
Beijing Technology and Business University
Shenzhen University
Biao Luo is an author at Hefei University of Technology specializing in marketing, marketing management, and business.
Publications per year
2016–2025
What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?
Sun Ying, Biao Luo, Shanyong Wang et al. · Business Strategy and the Environment · 2020 · 249 citations
Business, Marketing, Marketing Management +17
How does green advertising skepticism on social media affect consumer intention to purchase green products?
Biao Luo, Sun Ying, Jie Shen et al. · Journal of Consumer Behaviour · 2020 · 211 citations
Business, Marketing, Marketing Management +13
Ambidextrous leadership and TMT-member ambidextrous behavior: the role of TMT behavioral integration and TMT risk propensity
Biao Luo, Hong-Mei Ji, Liang Liang · The International Journal of Human Resource Management · 2016 · 113 citations
Management, Leadership, Organizational Behavior +13
Understanding the Influence of Consumers’ Perceived Value on Energy-Saving Products Purchase Intention
Biao Luo, Liru Li, Sun Ying · Frontiers in Psychology · 2022 · 99 citations · Full text
Business, Marketing, Marketing Management +16
Exploring the effect of cap-and-trade mechanism on firm's production planning and emission reduction strategy
Shanyong Wang, Liang Wan, Tieshan Li et al. · Journal of Cleaner Production · 2017 · 77 citations
Social Sciences, Economics, Strategy +16
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