2
Publications
87
Citations
2
H-Index
2021
Active since
Affiliations
Southwestern Institute of Physics(Current)
Jingpeng Li is an author at Southwestern Institute of Physics specializing in interactive marketing, consumer engagement, and technology.
Top concepts
BusinessMarketingE-businessManagementTechnologyCommunicationMedia MarketingUser ExperienceConsumer BehaviorConsumer Research
Publications per year
2021–2024
2
2
Yuhong Peng, Yedi Wang, Jingpeng Li et al. · Journal of theoretical and applied electronic commerce research · 2024 · 33 citations · Full text
Customer Satisfaction, Ai-oriented E-commerce Live-streaming, Digital Marketing +21
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