Concepedia
Statistics
Publications
3
Citations
109
H-Index
Active since
2020
Affiliations
University of Wisconsin–Madison(Current)
Georgia Institute of Technology
University of South Carolina
Cheng He is an author at University of Wisconsin–Madison specializing in business, public policy, and economics.
Top concepts
BusinessEconomicsMarketingPublic PolicyEconomic AnalysisEnvironmental EconomicsLawFinancingManagementTax Policy
Publications per year
2020–2023
Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions
Cheng He, O. Cem Ozturk, Chris Gu et al. · Management Science · 2023 · 46 citations
Electric Vehicle Adoption, Consumer Economics, Law +21
The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?
Cheng He, O. Cem Ozturk, Chris Gu et al. · Marketing Science · 2020 · 41 citations
Engineering, Sustainable Development, Environmental Economics +23
Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model
Tong Wang, Cheng He, Fujie Jin et al. · Information Systems Research · 2021 · 22 citations
Marketing Analytics, Customer Satisfaction, Digital Marketing +21
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