Statistics
Publications
3
Citations
49
H-Index
3
Active since
2021
Affiliations
Nielsen (United States)(Current)
Alvin Lim is an author at Nielsen (United States) specializing in operations management, store layout strategy, and shopping practices.
Publications per year
2021–2022
3
3
Hierarchical marketing mix models with sign constraints
Hao Chen, Minguang Zhang, Lanshan Han et al. · Journal of Applied Statistics · 2021 · 11 citations · Full text
1–3 of 3