Rui Guo

How about non-human tour guides? The influence of AI tour guides’ dress and conversation style on the intention of consumers to continue using them

Yuchen Wang, Meng­meng Song, Rui Guo et al. · Journal of Travel & Tourism Marketing · 2023 · 52 citations

Business, Marketing, Social Psychology +15

Tourism e-commerce marketing following live-streaming: consumer behavior and verification psychology

Yuchen Wang, Rui Guo · Tourism Review · 2024 · 34 citations

Business, Marketing, Psychology +17

How do I remind you? The combined effect of purchase motivation and reminding message content on tourism consumers' verification behavior

Meng­meng Song, Yuchen Wang, Rui Guo · Journal of Hospitality and Tourism Management · 2023 · 32 citations

Management, Marketing, Tourism Management +15

Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention

Rui Guo, Yuchen Wang · Journal of Retailing and Consumer Services · 2024 · 24 citations

Business, Marketing, Marketing Management +13

Digital resurrection technology in destination promotion

Yuchen Wang, Rui Guo, Meng­meng Song et al. · Annals of Tourism Research · 2024 · 20 citations

Management, Communication, Tourism Management +13