Statistics
Publications
2
Citations
38
H-Index
2
Active since
2012
Affiliations
Saint Joseph's College(Current)
P. Shanthi is an author at Saint Joseph's College specializing in advertising industry, healthcare administration, and core values alignment.
Publications per year
2012–2023
2
2
Viewers’ Perception of TV Ads: The Role of Sex Appeal
S. Thiyagarajan, P. Shanthi · Journal of Psychology Research · 2012 · 12 citations · Full text
Business, Communication, Marketing +17
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