Concepedia

Ting Li

TL

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Publications

2

Citations

36

H-Index

2

Active since

2009

Affiliations

Microsoft Research Asia (China)(Current)

Ting Li is an author at Microsoft Research Asia (China) specializing in management, market segmentation, and interactive marketing.

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Top concepts

Publications per year

2009–2021

2

Publications

2

A Markov chain model for integrating behavioral targeting into contextual advertising

Ting Li, Ning Liu, Jun Yan et al. · 2009 · 23 citations

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Going Too Far Is as Bad as Not Going Far Enough: An Inverted U-Shaped Relationship between Internal Controls and Operational Efficiency

Hanwen Chen, Ting Li, Chuancai Zhang · Journal of International Accounting Research · 2021 · 13 citations

, , +23

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