Hyunmin Lee

Testing the Impact of Message Interactivity on Relationship Management and Organizational Reputation

Hyunmin Lee, Hyojung Park · Journal of Public Relations Research · 2013 · 75 citations

Customer Satisfaction, Message Interactivity, Reputation Management +23

Show Us You Are Real: The Effect of Human-Versus-Organizational Presence on Online Relationship Building Through Social Networking Sites

Hyojung Park, Hyunmin Lee · Cyberpsychology Behavior and Social Networking · 2013 · 60 citations

Emerging Media, Digital Marketing, Online Communication +29

Public relations practitioners’ management of fake news: Exploring key elements and acts of information authentication

Mi Rosie Jahng, Hyunmin Lee, Annisa M. P. Rochadiat · Public Relations Review · 2020 · 47 citations

Fake News, Disinformation, Social Media +10

Third-Person Effect and Pandemic Flu: The Role of Severity, Self-Efficacy Method Mentions, and Message Source

Hyunmin Lee, Sun‐A Park · Journal of Health Communication · 2016 · 46 citations

Self-efficacy Method, Social Influence, Mental Health +24

Framing Medical Tourism: An Analysis of Persuasive Appeals, Risks and Benefits, and New Media Features of Medical Tourism Broker Websites

Hyunmin Lee, Kevin B. Wright, Michaela O’Connor et al. · Health Communication · 2013 · 40 citations

Advertising, Destination Marketing, Interactive Marketing +14