Muhammad Ishfaq Khan

Impact of service failure severity and agreeableness on consumer switchover intention

Zeeshan Riaz, Muhammad Ishfaq Khan · Asia Pacific Journal of Marketing and Logistics · 2016 · 64 citations

Business, Marketing, Marketing Management +11

Green Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green Marketing Orientation, Brand Social Responsibility, and Green Image

Muhammad Ishfaq Khan, Shahbaz Khalid, Umer Zaman et al. · International Journal of Environmental Research and Public Health · 2021 · 54 citations · Full text

Management, Marketing, Tourism Management +11

Beyond the universal perception: Unveiling the paradoxical impact of ethical leadership on employees’ unethical pro-organizational behavior

Mushtaq Ahmed, Muhammad Ishfaq Khan · Heliyon · 2023 · 22 citations · Full text

Management, Organizational Behavior, Psychology +8

Spirituality as a Predictor of Psychological Well-Being: An Explanatory Mechanism of Religiosity and Sustainable Consumption

Sana Iqbal, Muhammad Ishfaq Khan · Religions · 2020 · 21 citations · Full text

Business, Marketing, Consumer Behavior +9

Agile methodology in software development (SMEs) of Pakistan software industry for successful software projects (CMM framework)

Muhammad Ishfaq Khan, Qaisar Abbas · 2010 International Conference on Educational and Network Technology · 2010 · 14 citations

Management, Information Technology, Project Management +17