Concepedia

Junpeng Guo

JG

Statistics

Publications

10

Citations

909

H-Index

10

Active since

2015

Affiliations

Tianjin University(Current)

The University of Sydney

University of Wollongong

Junpeng Guo is an author at Tianjin University specializing in social media, marketing, and consumer research.

Top concepts

MarketingSocial MediaConsumer ResearchArtsManagementSocial SciencesInteractive MarketingCommunicationConsumer EngagementEmotion

Publications per year

2015–2023

10

Publications

10

Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions

Junpeng Guo, Xiaopan Wang, Yi Wu · Journal of Retailing and Consumer Services · 2019 · 225 citations

Positive Emotion Bias, Online Customer Behavior, Consumer Decision Making +15

How does scarcity promotion lead to impulse purchase in the online market? A field experiment

Yi Wu, Liwei Xin, Dahui Li et al. · Information & Management · 2020 · 212 citations

Economics, Interactive Marketing, Management +11

Why do citizens participate on government social media accounts during crises? A civic voluntarism perspective

Junpeng Guo, Na Liu, Yi Wu et al. · Information & Management · 2020 · 125 citations

Social Media, Social Medium Monitoring, E-participation +9

Key success factors for the launch of government social media platform: Identifying the formation mechanism of continuance intention

Junpeng Guo, Zengguang Liu, Yu Liu · Computers in Human Behavior · 2015 · 109 citations

Customer Satisfaction, Social Media, Technology Acceptance Model +12

Combining Geographical and Social Influences with Deep Learning for Personalized Point-of-Interest Recommendation

Junpeng Guo, Wenxiang Zhang, Weiguo Fan et al. · Journal of Management Information Systems · 2018 · 82 citations

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