Saurabh Mishra

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Active since

2021

Affiliations

Indian Institute of Information Technology Allahabad(Current)

Saurabh Mishra is an author at Indian Institute of Information Technology Allahabad specializing in purchase intention modeling, social sciences, and consumer involvement.

Publications per year

2021–2021

Publications

Modeling the predictors of consumers’ online purchase intention of green products: the role of personal innovativeness and environmental drive

Hemant Chauhan, Ashutosh Pandey, Saurabh Mishra et al. · Environment Development and Sustainability · 2021 · 49 citations

Business, Marketing, Marketing Management +15

EMPOWERING WOMEN SELF HELP GROUPS THROUGH MICROFINANCE DURING COVID-19: A CASE STUDY OF WOMEN SHG

Richa Sharma, Saurabh Mishra, Shashikant Rai · Indian Journal of Finance and Banking · 2021 · 16 citations · Full text

Social Sciences, Gender Studies, Group Work +8

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